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Privacy Policy

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Privacy Policy of IVY Academic Network for Media Marketing & Advertising IVY College of Management Sciences (ICMS) & IVY Academic Network

IVY College of Management Sciences and IVY Academic Network are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard personal information through our advertisements displayed on social media platforms, digital networks, and affiliated online channels.

1. Information We Collect

  1. Through our social media and online advertisements, we may collect the following types of information:
  2. Basic Contact Information voluntarily provided by users (e.g., name, email, phone number) through lead forms or sign-up links.
  3. Engagement Data, such as reactions, comments, shares, link clicks, form submissions, and inquiries.
  4. Device & Technical Data automatically collected by social media platforms, including device type, IP address, browsing behavior, and interaction history.
  5. Demographic & Interest-Based Data provided by platforms such as Facebook, Instagram, Google, LinkedIn, TikTok, etc., is used to enhance ad relevance (e.g., age range, location, academic interests).

2. How We Use Your Information

  1. We use the collected information for the following purposes:
  2. To respond to your queries and provide information about our programs, admissions, events, and services.
  3. To improve the effectiveness of our advertisements and outreach campaigns.
  4. To personalise marketing content based on user interests.
  5. To manage admissions processes, career counselling, or academic guidance when voluntarily requested by a user.
  6. To ensure compliance with institutional, educational, and regulatory requirements.

3. How We Share Your Information

  1. Your information may be shared only under the following circumstances:
  2. Internal Use: With IVY’s admissions, academic, or communications teams for follow-up and support.
  3. Service Providers: With verified digital marketing partners or advertising platforms strictly for campaign management.
  4. Legal Compliance: When required by law, regulatory authorities, or to protect institutional rights and safety.
  5. We do not sell, trade, or misuse personal information under any circumstances.

4. Data Security & Retention

  1. All shared information is stored on secure systems with restricted access.
  2. We retain personal data only as long as necessary to fulfil the purpose for which it was collected or to comply with legal obligations.
  3. IVY implements technical and procedural safeguards to prevent unauthorised access, disclosure, or misuse.

5. User Rights

  1. Individuals interacting with our ads have the right to:
  2. Request access to the data they provided.
  3. Request correction or deletion of their personal information.
  4. Opt out of future marketing communications.
  5. Withdraw consent at any time.

Requests may be sent to: info.lhr@rootsivy.edu.pk

6. Third-Party Platforms. User Rights

Our ads may run on third-party platforms that maintain their own privacy policies. IVY is not responsible for data handling practices outside our control. We encourage users to review the privacy policies of respective networks, such as Meta, Google, TikTok, and LinkedIn.

7. Updates to This Policy

IVY reserves the right to update or modify this policy to reflect changes in advertising practices, legal requirements, or institutional policies. The latest version will always be available upon request.